You want to create a trigger in order to send a password reset email. Which data management option
do you need?
B
Explanation:
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a
specific action or event, such as a user requesting a password reset. The correct option is "External
Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be
triggered via an API call or other external system integration. This event can then be linked to an
automation program or email campaign in the Automation Center to send the password reset email.
Option A (Form Settings > Opt-in Invitations and Interests): This is used to manage subscription forms
and opt-in preferences, not for triggering emails based on external actions like password resets.
Option C (Channels > Triggered Email): While "Triggered Email" suggests an email sent based on a
trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are
configured via automation programs or external events, not directly under "Channels."
Option D (Field Editor): This is for managing contact fields in the database, not for setting up triggers.
The official SAP Emarsys documentation, specifically the "External Events" section, confirms that
external events are used to trigger automated responses like emails based on actions outside the
Emarsys platform (e.g., API-triggered password reset requests).
Reference: SAP Emarsys Customer Engagement Help Portal - "External Events"
(https://help.emarsys.com/).
In SAP Emarsys, to send a password reset email, you need to create a Triggered Email campaign that
is activated by an External Event. An External Event serves as a trigger, initiating the sending of time-
sensitive, personalized emails in response to specific user actions, such as a password reset request.
Steps to Implement a Password Reset Email:
Create an External Event:
Define an external event in Emarsys that will act as the trigger for the password reset email. This
event will be called via the API when a user requests a password reset.
Set Up a Triggered Email Campaign:
Develop an email template designed for password resets.
Configure a Triggered Email campaign that is linked to the previously created external event.
Integrate with Your System:
Ensure that your application or website calls the Emarsys external event via the API whenever a user
initiates a password reset.
This setup ensures that the password reset emails are sent promptly and reliably, providing users
with the necessary information to reset their passwords.
Reference: For more detailed information on setting up Triggered Emails and External Events in
Emarsys, please refer to the official documentation:
Triggered Email - Overview
Email Campaign Types
Which of the following are features of the clean core dashboard? Note: There are 2 correct answers
to this question.
A, D
Explanation:
The "Clean Core Dashboard" is not a specific feature of SAP Emarsys but rather relates to SAP
S/4HANA Cloud as part of the broader SAP ecosystem. Since the question appears in the context of
an SAP Emarsys-related list but references a clean core concept, I’ll clarify based on SAP’s official
documentation for both systems:
Option A: Correct. The Clean Core Dashboard in SAP S/4HANA Cloud is available across development,
test, and production tenants to monitor system health and compliance with clean core principles
(e.g., minimizing customizations).
Option B: Incorrect. While partners can be involved in SAP projects, the Clean Core Dashboard is
primarily for customer use, and granting access to partners is not a standard feature highlighted in
official documentation.
Option C: Incorrect. The dashboard’s availability depends on the specific S/4HANA Cloud edition
(e.g., Public vs. Private Cloud), and not all editions may fully support it as a standard feature.
Option D: Correct. SAP For Me is a customer portal that provides access to various dashboards,
including those related to clean core monitoring for S/4HANA systems.
Since this question seems misplaced in an Emarsys context, the explanation aligns with SAP S/4HANA
Cloud’s Clean Core Dashboard. For Emarsys-specific dashboards, refer to "Strategic Dashboard" or
"Predict Dashboard," but these do not match the options provided.
Reference: SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/), SAP For Me
Documentation.
You select a segment as a recipient source for your Web Channel campaign. You want to display the
campaign for two weeks. When is the segment refreshed? Note: There are 2 correct answers to this
question.
A, D
Explanation:
In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the
segment is evaluated and refreshed at specific intervals to determine which contacts see the
campaign:
Option A: Correct. The segment is refreshed when the Web Channel campaign is launched to ensure
the initial set of recipients is accurate based on the segment criteria at that moment.
Option D: Correct. After launch, segments for Web Channel campaigns are refreshed daily by default
to account for changes in contact data (e.g., new contacts meeting the segment criteria).
Option B and C: Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel
campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email
personalization), but Web Channel segment refreshes are aligned with a daily cycle unless
customized otherwise via advanced settings or API.
The SAP Emarsys Help Portal under "Web Channel" and "Segmentation" sections confirms that
segments are evaluated at launch and refreshed daily for active campaigns.
Reference: SAP Emarsys Help Portal - "Web Channel Campaigns" (https://help.emarsys.com/).
You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey,
the customer must analyze the current IT landscape to eliminate redundant systems and establish an
efficient architectural design. Which of the following can you use to do the analysis?
B
Explanation:
Option B (Lean IX): Correct. Lean IX is an enterprise architecture management tool recommended by
SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures—key
steps in a clean core journey.
Option A (SAP Best Practices): Incorrect. While SAP Best Practices provide preconfigured processes,
they are not analysis tools for IT landscapes.
Option C (SAP Cloud ALM): Incorrect. SAP Cloud ALM is for application lifecycle management (e.g.,
implementation, operations), not specifically for IT landscape analysis.
Option D (SAP Solution Manager): Incorrect. While Solution Manager can analyze systems, it is more
suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA
greenfield projects.
SAP’s clean core documentation highlights tools like Lean IX for landscape analysis.
Reference: SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" (https://help.sap.com/).
What is one purpose of the link title attribute when adding URLs in the block-based editor?
D
Explanation:
In SAP Emarsys’ block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves
a specific purpose:
Option D: Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over
the link in an email. This enhances user experience by providing additional context about the link
destination.
Option A: Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button,
not the title attribute.
Option B: Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the
link title attribute.
Option C: Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks
based on the URL or link name, not the title attribute.
The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title’s role as a tooltip.
Reference: SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
Which of the following attributes are synchronized from Emarsys-opened email activities to SAP
Customer Data Platform? Note: There are 3 correct answers to this question.
A, C, D
Explanation:
When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email
activities (e.g., opens) are synchronized:
Option A (IP address): Correct. The IP address of the contact opening the email is captured and
synced for tracking and geolocation purposes.
Option C (Attachment size): Correct. If an email includes attachments, their size is tracked and synced
as part of activity data.
Option D (Email subject line): Correct. The subject line of the email is synchronized to identify the
specific campaign or email in CDP.
Option B (City name): Incorrect. While IP address might allow geolocation inference, "City name" is
not a directly synced attribute.
Option E (Time zone): Incorrect. Time zone is not typically synced as a standalone attribute from
email opens.
The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject
line among synced attributes.
Reference: SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform"
(https://help.emarsys.com/).
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual
breakdown of buyer status and create the segment?
C
Explanation:
To create a segment of low spenders for a lifecycle program, you need a tool that provides both a
visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:
Option C (Analytics > Customer Lifecycle): Correct. The Customer Lifecycle dashboard in SAP Emarsys
provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on
purchase data from Smart Insight. It also allows you to create segments directly from this view.
Option A: Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating
segments.
Option B: Incorrect. Combined Segments is for building segments but lacks the visual buyer status
breakdown.
Option D: Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or
direct segment creation.
The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.
Reference: SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).
In which case would you use Participation Settings instead of Participation Check node?
B
Explanation:
In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve
different purposes:
Option B: Correct. Participation Settings are used at the program level to define rules for
participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle
programs where timing matters.
Option A: Incorrect. Participation Settings are program-specific, not reusable across programs;
Participation Check nodes are more modular.
Option C: Incorrect. Program Reporting shows participation stats regardless of whether Settings or
Check nodes are used.
Option D: Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can
allow them to continue with branching logic.
The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-
level filters.
Reference: SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given
month. Where can you find this report in Analytics?
B
Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
Option B (Campaign Analytics): Correct. Campaign Analytics provides detailed engagement metrics
(e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected
time period, such as a month.
Option A: Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
Option C: Incorrect. Value Measurement is for ROI and business value, not detailed engagement
summaries.
Option D: Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement
details.
The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.
Reference: SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).
The Predict Dashboard displays content for which of the following? Note: There are 2 correct answers
to this question.
B, C
Explanation:
The Predict Dashboard in SAP Emarsys focuses on AI-driven personalization and recommendation
insights:
Option B (Revenue contribution): Correct. It shows how Predict recommendations contribute to
revenue, a key metric for assessing effectiveness.
Option C (Health status of data sources): Correct. It monitors the health and quality of data feeds
(e.g., product catalogs) powering recommendations.
Option A: Incorrect. Site traffic reports are not part of the Predict Dashboard; they’re more aligned
with Web Channel or external analytics tools.
Option D: Incorrect. Live events are tracked elsewhere (e.g., Automation Center), not in the Predict
Dashboard.
The SAP Emarsys Help Portal under "Predict Dashboard" verifies these features.
Reference: SAP Emarsys Help Portal - "Predict Dashboard" (https://help.emarsys.com/).
You created link categories under Management > Link Categories. Where can you utilize them? Note:
There are 2 correct answers to this question.
AB
Explanation:
In SAP Emarsys, link categories are utilized to segment recipients based on their interactions with
specific types of links. After creating link categories under Management > Link Categories, you can
assign them to links within your email content. This categorization allows for more targeted analysis
and segmentation.
Utilization in Contacts > Segments: Within the Contacts > Segments section, you can filter contacts
based on their engagement with links from specific categories. This enables the creation of segments
that reflect user behavior related to particular link types, enhancing targeted marketing efforts.
Utilization in Analytics > Trends: In the Analytics > Trends area, link categories help analyze trends in
user interactions with different link types over time. This analysis provides insights into the
effectiveness of various link categories, informing future content strategies.
While the Main Dashboard's Email Results widget provides an overview of email performance, it
doesn't specifically utilize link categories. Similarly, the VCE Email Editor's Predict Mail Category
widget focuses on predictive content recommendations and isn't directly related to link categories.
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer
Engagement offer? Note: There are 3 correct answers to this question.
A, B, C
Explanation:
SAP Emarsys provides several form types to collect contact data:
Option A (General Registration): Correct. This form is used for new contact sign-ups, collecting basic
information like email or name.
Option B (Newsletter Registration): Correct. Specifically designed for subscribing contacts to
newsletters, often with opt-in options.
Option C (Change Profile): Correct. Allows contacts to update their existing profile data (e.g.,
preferences, contact details).
Option D: Incorrect. "Background Registration" is not a recognized form type in Emarsys
documentation.
Option E: Incorrect. While consent management is a feature, it’s not a distinct form type; it’s
integrated into other forms like Newsletter Registration.
The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and
Change Profile as standard options.
Reference: SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).
Which of the following describe Automation programs? Note: There are 2 correct answers to this
question.
A, C
Explanation:
Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:
Option A: Correct. Interactions are designed for real-time, event-driven programs reacting to
customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.
Option C: Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome
series, re-engagement), offering scheduled and structured workflows.
Option B: Incorrect. Automation Center and Interactions have different entry points; Automation
Center uses segments or events, while Interactions rely on real-time triggers.
Option D: Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring
compliance with marketing preferences.
The SAP Emarsys Help Portal under "Automation Center" and "Interactions" clarifies these
distinctions.
Reference: SAP Emarsys Help Portal - "Automation Center" and "Interactions"
(https://help.emarsys.com/).
SAP Emarsys has four types of block lists. Under which list do notorious complainers fall?
D
Explanation:
SAP Emarsys maintains four block list types to manage contact exclusions:
Option D (Complaints): Correct. Notorious complainers—contacts who frequently mark emails as
spam or complain—are added to the Complaints block list to prevent further sends and protect
sender reputation.
Option A (Internal): Incorrect. Internal block lists are for manual exclusions (e.g., employees), not
complainers.
Option B (Robinson): Incorrect. The Robinson list is for contacts who have opted out via a third-party
list, not specifically complainers.
Option C (Global Suppression): Incorrect. Global Suppression is a broader list for legal or compliance-
based exclusions, not complaint-specific.
The SAP Emarsys Help Portal under "Block Lists" identifies the Complaints list for this purpose.
Reference: SAP Emarsys Help Portal - "Block Lists" (https://help.emarsys.com/).
Why is "daily" the recommended frequency for importing sales data into Smart Insight?
B
Explanation:
Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
Option B: Correct. Daily imports are recommended because the Smart Insight dashboard updates
daily, ensuring analytics reflect the latest sales data for accurate insights.
Option A: Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger
files via chunking if needed.
Option C: Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.
Option D: Incorrect. File maintenance policies exist but don’t dictate daily imports as a compliance
rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for
dashboard alignment.
Reference: SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).