Salesforce pdx-101 practice test

Essentials of Pardot Lightning App for Digital Marketers Exam


Question 1

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the
same computer at a trade show booth?

  • A. reCAPTCHA
  • B. Kiosk/Data Entry Mode
  • C. Progressive Profiling
  • D. “Not you”? Link
Answer:

B

Discussions

Question 2

A prospect believed to be on a drip program did not receive an email. What troubleshooting step
could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

  • A. Check the Profile tab to make sure the prospect has the right drip program profile.
  • B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
  • C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
  • D. Check the Overview tab to determine whether the prospect is unmailable.
  • E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
Answer:

B, D, E

Discussions

Question 3

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am -
4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3
days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step
6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip
program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by
the prospect?

  • A. The prospect will receive the email Monday.
  • B. The prospect will receive the email Friday.
  • C. The prospect will receive the email Tuesday.
  • D. The prospect will receive the email Saturday.
Answer:

A

Discussions

Question 4

How can an interested lead that comes to Lenoxsofts website and fills out the Contact Us form
receive a follow-up email each time he or she submits?

  • A. Send using the form’s completion actions.
  • B. Send using a segmentation rule.
  • C. Send using an engagement program.
  • D. Use a dynamic list to use as a recipient list on an email send.
Answer:

A

Discussions

Question 5

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose
two answers.)

  • A. Submitting a form on a landing page.
  • B. Matching an automation rule.
  • C. Viewing more than one web page.
  • D. Clicking on a tracked link in an email.
Answer:

A,D

Discussions

Question 6

What would make the Salesforce connector become unverified?

  • A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
  • B. The Pardot account has reached the limit of the number of prospect records that could be created
  • C. The connector user's Pardot password was changed
  • D. The connector user's Salesforce password was changed
Answer:

D

Explanation:
If you change the username or password the connector won't work.
Update the details in Pardot and re-verified the connector.

Discussions

Question 7

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in
more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

  • A. Create an automation rule based on the prospects time to adjust their score to 0 if they havent been active in 60 days.
  • B. Create a dynamic list based on the prospects time to adjust their score to 0 if they havent been active in 60 days.
  • C. Create a completion action based on the prospects time to adjust their score to 0 if they havent been active in 60 days.
  • D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they havent been active in 60 days.
Answer:

A

Discussions

Question 8

What information is required when creating a prospect manually?

  • A. Campaign, Company, Email, Score
  • B. Account, Email, Profile, Score
  • C. Campaign, Email, Full Name, Profile
  • D. Campaign, Email, Profile, Score
Answer:

D

Explanation:

Discussions

Question 9

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to
report on and segment prospects who have visited your pricing page. What automation tool would
best achieve this?

  • A. Create a special campaign to track pricing pageviews
  • B. Create a Page Action set to Tag prospects as having viewed it and add them to a list
  • C. Create a Form with a Completion Action to send a pricing sheet
  • D. Create a Dynamic List based on page view to segment automatically
Answer:

B

Discussions

Question 10

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party
site?

  • A. Page action
  • B. Custom redirect
  • C. Campaign tracking code
  • D. Landing page
Answer:

B

Discussions
To page 2