LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on
their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this
What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
C, D, E
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and
unengaged leads, but wants the content for the emails sent through the program to be tailored
based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field
by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and
immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
Which two actions could a user take when importing prospects into Pardot?
Choose 2 answers
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement
driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet
ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
which two considerations should be made when implementing an account-based marketing
Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a
specific form a series of emails, increase the prospect score when the emails are engaged with, and
notify an assigned user if the call to action in the email is completed. Prospects should only repeat
the program when the form is completed again.
How should LenoxSoft add the prospects?
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines
they are interested in. The company wants that form field to automatically add prospects to a list for
the product line they are interested in. If they select "Product Line A," it will add them to the
"Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like
them to be removed from the list.
Which automation tool in Pardot should be used?
A customer is placing Pardot tracking code on their website and doesn't understand how first-party
tracking differs from third-party tracking.
How would a consultant explain the difference?
LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in
Salesforce who will need to have Administrator roles in Pardot.
What should they do to provide these users access to Pardot?
A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant
prospect interest in each product line?