A and B are correct
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot
activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
B
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on
their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this
new customer?
C
What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
C, D, E
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and
unengaged leads, but wants the content for the emails sent through the program to be tailored
based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field
by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
B
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and
immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
A
Which two actions could a user take when importing prospects into Pardot?
Choose 2 answers
A, D
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement
driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
A
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet
ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
A
which two considerations should be made when implementing an account-based marketing
strategy?
Choose 2 answers
C, D
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a
specific form a series of emails, increase the prospect score when the emails are engaged with, and
notify an assigned user if the call to action in the email is completed. Prospects should only repeat
the program when the form is completed again.
How should LenoxSoft add the prospects?
C
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines
they are interested in. The company wants that form field to automatically add prospects to a list for
the product line they are interested in. If they select "Product Line A," it will add them to the
"Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like
them to be removed from the list.
Which automation tool in Pardot should be used?
A
A customer is placing Pardot tracking code on their website and doesn't understand how first-party
tracking differs from third-party tracking.
How would a consultant explain the difference?
C
A and B are correct
B is not correct: both can track campaign attribution.
A is not correct: Pardot does have a First party option.
D is not correct: both methods use cookies, the difference is the domain setting the cookie.
C IS correct:
First-party tracking in Pardot uses your own domain (or a tracker domain you’ve set up in Pardot) to set cookies, which allows tracking a prospect across multiple domains you own (if configured properly).
Third-party tracking uses Pardot’s domain (go.pardot.com), and because of browser privacy restrictions, cookies from that domain won’t persist across different websites/domains, limiting cross-domain tracking.
LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in
Salesforce who will need to have Administrator roles in Pardot.
What should they do to provide these users access to Pardot?
C
C is not correct: You can’t manually import users into Pardot in the Lightning-integrated setup and select a role as part of the same action.
A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
C
A and C are correct.
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant
prospect interest in each product line?
D
D does not provide a complete view of engagement by product.
Right answer is B:
D. Page actions is a good option for alerts and scoring specific page visits, but DOES NOT aggregate engagement across all related assets into a single metric.
Correct answer is B: scoring categories. You can separate scoring into multiple buckets based on asset, type or topic.