Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data
extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
D
ABC Company wants to automate the sending of shipping notices and a customer survey.
Shipping notices will be sent once a day.
The shipping file will be placed on the FTP some time after 4:00 p.m.
The shipping data will be sorted in the Shipping Notice data extension.
A field in the data extension will contain the shipping date.
The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at
a specific time, your answer will be an option with a scheduled automation. Scheduled automations
are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a
question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex;
a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.),
your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is
involved when file is encrypted.
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the
journey exists in three separate data extensions (DE).
The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email
Address value.
A Customer Reference DE is updated daily and holds subscriber information.
The third DE is populated by a file sent to the SFTP after five days If the customer has not
purchased the abandoned items.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber
Key or Email Address.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
B
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing
Cloud. They want to ensure commercial emails are not sent to email addresses who have previously
opted-out.
Which feature should they use?
C
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new
contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial
message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact
owner, other agents who might have interacted with the contact, and contact's property interest. The
data model has a relationship between contact > person account > real estate agent > property
objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
B
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales
Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
A
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
C, D
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily
send campaign. The audience will change from day-to-day. These emails contain a View As Web Page
link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
B
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10
different personalized fields in the email which reside in multiple data extensions. The goal is a
timely email send from start to finish as it contains a limited quantity, first come-first served, special
offer.
How should they accomplish this task?
C
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but
fail to make a purchase. The email will include a list of products they added to their shopping cart.
A sendable data extension contains the contact information and a session ID field for each
subscriber who has abandoned their cart.
A second data extension contains a corresponding session ID field and product data for each
abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
B