Salesforce marketing cloud email specialist practice test

Certified Marketing Cloud Email Specialist

Last exam update: Sep 30 ,2024
Page 1 out of 19. Viewing questions 1-15 out of 283

Question 1

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's
new winter offerings. What email best practice should be used?

  • A. Limit the email text to 250 words.
  • B. Send to the entire subscriber base.
  • C. Personalize the email content. Most Votes
  • D. Use an infographic email template.
Mark Question:
Answer:

C


User Votes:
A 5 votes
50%
B 7 votes
50%
C 30 votes
50%
D 4 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
Uppah
9 months, 1 week ago

It could also be C, I guess

jmoonx717
4 months ago

Personalize the email content.

Vaij
3 months, 2 weeks ago

C. Personalize the email content.

Vaij
3 months, 2 weeks ago

C. Personalize the email content.

dari444
2 months, 1 week ago

C. Personalize the email content.

LeoSF00
3 weeks, 4 days ago

cbbbbbbbbbbb


Question 2

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email
and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are
leaning towards
Journey Builder due to the available activities. Which three Canvas Activities are available in Journey
Builder? Choose 3
answers

  • A. Wait Until Most Votes
  • B. Query Activity
  • C. Decision Split Most Votes
  • D. Post to Facebook
  • E. Send SMS
Mark Question:
Answer:

A, C, E


User Votes:
A 19 votes
50%
B 7 votes
50%
C 18 votes
50%
D 2 votes
50%
E 18 votes
50%
Discussions
vote your answer:
A
B
C
D
E
0 / 1000
Vaij
3 months, 2 weeks ago

Answer is A C E

dari444
2 months, 1 week ago

A. Wait Until
C. Decision Split
E. Send SMS

dari444
2 months, 1 week ago

A, C, E


Question 3

A customer leverages transactional messages to send order confirmations. What type of message
should be used in this situation?

  • A. Test Send
  • B. User-Initiated Email
  • C. Send Flow
  • D. Triggered Email Most Votes
Mark Question:
Answer:

D


User Votes:
A
50%
B 2 votes
50%
C
50%
D 19 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
Vaij
3 months, 2 weeks ago

D. Triggered Email

dari444
2 months, 1 week ago

D. Triggered Email


Question 4

Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment
data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP
Account.
Which solution could be used to achieve this?

  • A. File Drop Starting Source in Automation Studio Most Votes
  • B. Import Activity in Automation Studio
  • C. File Drop Entry Source in journey Builder
  • D. Transactional Send in Journey Builder
Mark Question:
Answer:

B


User Votes:
A 11 votes
50%
B 7 votes
50%
C 4 votes
50%
D 3 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
Vaij
3 months, 2 weeks ago

A File Drop Starting Source in Automation Studio
B. Import Activity in Automation Studio

dari444
2 months, 1 week ago

A. File Drop Starting Source in Automation Studio


Question 5

A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines.
They want to configure a holdback audience to receive the winning path, but the option is
unavailable.
Why would the marketer be unable to configure a holdback audience?

  • A. The Journey is a one-time scheduled send.
  • B. Holdback audiences are only available for A/B Tests.
  • C. The journey is scheduled to repeat.
  • D. Holdback audience cannot be used for subject lines tests.
Mark Question:
Answer:

D


User Votes:
A 3 votes
50%
B 3 votes
50%
C 5 votes
50%
D 6 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
Vaij
3 months, 2 weeks ago

C. The journey is scheduled to repeat.

dari444
2 months, 1 week ago

C. The journey is scheduled to repeat. (This option is only available for Run-Once Schedule)

joelyl
1 month, 3 weeks ago

Holdback audiences can only be used during a one-time send.


Question 6

A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000,
where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a
100% open rate.
What should they know about Total Opens?

  • A. Total opens indicates how many subscribers opened the email.
  • B. Total opens includes every time the email was displayed with images. Most Votes
  • C. Total opens w a great indicator of campaign success.
  • D. Total opens may not include email clients that render email with images off.
Mark Question:
Answer:

B


User Votes:
A 2 votes
50%
B 13 votes
50%
C
50%
D
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
Vaij
3 months, 2 weeks ago

B. Total opens includes every time the email was displayed with images.

dari444
2 months, 1 week ago

B. Total opens includes every time the email was displayed with images.


Question 7

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile
devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief
Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices,
but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

  • A. Responsive Design
  • B. Desktop-centnc Design
  • C. Static Design
  • D. Mobile-aware Design
Mark Question:
Answer:

D


User Votes:
A 8 votes
50%
B 1 votes
50%
C
50%
D 5 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
dari444
2 months, 1 week ago

A. Responsive Design

joelyl
1 month, 3 weeks ago

A. Responsive Design


Question 8

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a
numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send
Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently
does NOT exist on the All Subscribers List?
Choose 2 answers

  • A. The email address and Subscriber Key will be added to the All Subscribers List. Most Votes
  • B. The subscriber will be added to the All Subscribers List with a status of Active. Most Votes
  • C. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.
  • D. The Primary Key and demographic data will be added to the All Subscribers List.
Mark Question:
Answer:

A, B


User Votes:
A 10 votes
50%
B 12 votes
50%
C 2 votes
50%
D 3 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
dari444
2 months, 1 week ago

A. The email address and Subscriber Key will be added to the All Subscribers List.
B. The subscriber will be added to the All Subscribers List with a status of Active.


Question 9

A marketer wants to create a responsive email that will render correctly across all email clients.
What tool could they use?

  • A. Server Side JavaScript
  • B. AMPscnpt with grid-based layout
  • C. CSS3 media queries
  • D. GTL with tables
Mark Question:
Answer:

A


User Votes:
A 9 votes
50%
B 3 votes
50%
C 7 votes
50%
D
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
dari444
2 months, 1 week ago

A. Server Side JavaScript


Question 10

Each time Northern Trail Outfitters sends their monthly promotional email, the volume of support
calls spike. The executive team wants the marketing team to slowly send emails throughout the day
to avoid customers waiting on hold.
Which feature should be used?

  • A. Send Email Activity
  • B. Send Flow
  • C. Triggered Send
  • D. Send Throttling Most Votes
Mark Question:
Answer:

D


User Votes:
A
50%
B
50%
C
50%
D 12 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
dari444
2 months, 1 week ago

D. Send Throttling

joelyl
1 month, 3 weeks ago

D. Send Throttling


Question 11

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any
promotional email with the subject line "NTO Spring Sale."
What feature should be used to target these members?

  • A. Email Send Report
  • B. Group Refresh
  • C. Engagement Split
  • D. SQL Query Activity
Mark Question:
Answer:

C


User Votes:
A
50%
B
50%
C 7 votes
50%
D 8 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
jagautkal1
1 year, 2 months ago

should be D rt?

dari444
2 months, 1 week ago

should be D,
because the statement says: ...who recently received and opened ANY promotional email.

joelyl
1 month, 3 weeks ago

D. SQL Query Activity


Question 12

A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not
contain a way to opt out.
What can be inferred about this email?

  • A. The email is commercial and not required to contain an opt-out link.
  • B. The email is transactional and not required to contain an opt-out link. Most Votes
  • C. The subscriber can reply with 'opt out" in the email body to be removed.
  • D. The subscriber can mark the email to signify it is spam.
Mark Question:
Answer:

B


User Votes:
A
50%
B 13 votes
50%
C 1 votes
50%
D
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
dari444
2 months, 1 week ago

B. The email is transactional and not required to contain an opt-out link.

joelyl
1 month, 3 weeks ago

B. it's transactional and does not required a opt-out link


Question 13

Northern Trail Outfitters wants to create a landing page that contains subscriber information passed
to it from email links on the page. They use a Smart Capture form to capture email addresses, reply
dates, and responses from subscribers.
Mow should their data extension be set up?

  • A. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
  • B. Create a data extension with email address, reply date, and response fields as nullable.
  • C. Create a data extension with email address, reply date, and response fields as non-nullable.
  • D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
Mark Question:
Answer:

C


User Votes:
A 4 votes
50%
B 1 votes
50%
C 6 votes
50%
D 2 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
dari444
2 months, 1 week ago

A. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.


Question 14

Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?

  • A. Reference Content
  • B. AMPscript
  • C. Enhanced Dynamic Content
  • D. Live Content
Mark Question:
Answer:

B


User Votes:
A 2 votes
50%
B 8 votes
50%
C 2 votes
50%
D 1 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
joelyl
1 month, 3 weeks ago

You can use AMPScript in the email body to display the send date in the email


Question 15

A marketing team has done an audit on the file formats of marketing-related data that it receives in
order to bring it into Marketing Cloud. The team found it receives data delimited by:
Commas
Tabs
Pipes
Tilde
Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

  • A. Fixed widths
  • B. Pipe
  • C. Tab
  • D. Comma
Mark Question:
Answer:

D


User Votes:
A 4 votes
50%
B 1 votes
50%
C
50%
D 6 votes
50%
Discussions
vote your answer:
A
B
C
D
0 / 1000
t-angelicaramirez
1 month ago

A. Fixed widths
Marketing Cloud natively supports importing data that is delimited by commas, tabs, and pipes. However, if the data is in a fixed-width format, it does not have delimiters to separate the fields, so it requires pre-processing or parsing after import to correctly map the data fields.

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