A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's
new winter offerings. What email best practice should be used?
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email
and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are
Journey Builder due to the available activities. Which three Canvas Activities are available in Journey
Builder? Choose 3
A, C, E
A customer leverages transactional messages to send order confirmations. What type of message
should be used in this situation?
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment
data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP
Which solution could be used to achieve this?
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines.
They want to configure a holdback audience to receive the winning path, but the option is
Why would the marketer be unable to configure a holdback audience?
A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000,
where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a
100% open rate.
What should they know about Total Opens?
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile
devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief
Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices,
but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a
numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send
Which two statements are correct about the email send behavior for any subscriber who currently
does NOT exist on the All Subscribers List?
Choose 2 answers
A marketer wants to create a responsive email that will render correctly across all email clients.
What tool could they use?
Each time Northern Trail Outfitters sends their monthly promotional email, the volume of support
calls spike. The executive team wants the marketing team to slowly send emails throughout the day
to avoid customers waiting on hold.
Which feature should be used?
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any
promotional email with the subject line "NTO Spring Sale."
What feature should be used to target these members?
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not
contain a way to opt out.
What can be inferred about this email?
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed
to it from email links on the page. They use a Smart Capture form to capture email addresses, reply
dates, and responses from subscribers.
Mow should their data extension be set up?
Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?
A marketing team has done an audit on the file formats of marketing-related data that it receives in
order to bring it into Marketing Cloud. The team found it receives data delimited by:
Which format will need to be pre-processed or parsed after import into Marketing Cloud?