Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail
Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line.
Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?
B
A healthcare marketer would like an email sent to patients as soon as they request a password reset
for their account.
Which journey type isthe best solution for the marketer to set up?
B
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all
customer transactions within the last 90 days. NTO’smarketing team would like to target customers
who have purchased a camping tent or foldout camper in the last week; however, for this campaign,
they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data?
A
A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to
the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
A
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open
orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?
C
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the
marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
C
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused
customers to complain about their experience. NTO would like to apologize by offering an upgraded
coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
C
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters
(NTO) identifies an email address that has consistently marked promotional email messages from
WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial
messages?
B
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an
exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
C
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the
sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
B
Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?
B
A marketing manager notices emails clustered with images that are inconsistent with branding
guidelines.
Which step should they take to restrict the types of content within the content slot?
C
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing
cloud SFTP. The vendor is updating its sending cadence and will be delivering files over
approximately eight hours throughout the day. The files will maintain the same naming convention
and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received
while minimizing network?
A
The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have
opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
B