A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program
is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would
the prospect be on when the program is restarted?
B
Explanation:
According to the
Engagement Studio FAQ
, when a program is paused, the prospects in the program
are also paused and their wait times are not affected. Therefore, when the program is restarted, the
prospects resume from where they left off.
In this case, the prospect was on day 3 of a 5-day wait
time when the program was paused, so they will be on day 3 when the program is restarted.
What type of Information do rule step types look for in engagement studio programs?
D
Explanation:
Rule step types in engagement studio programs are used to check the prospect criteria, such as field
values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on
whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has
a certain job title or industry and send them different emails accordingly. Prospect interest, behavior,
and activity are not rule step types, but they can be used as criteria for rule
steps. Reference
Engagement Studio: Rule Steps
What is the difference between a visitor and a prospect?
A
Explanation:
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits
your website, while a prospect is a known person who has an identified email address. A visitor
becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a
tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A
prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form
submission, or an assigned user, but a visitor does not have any of these either. Reference
Visitors
and Prospects
Which standard dashboard shows the total submission across all Marketing Cloud Account
Engagement landing pages in B2B Marketing Analytics?
B
Explanation:
The engagement dashboard in B2B Marketing Analytics shows the total submissions across all
Marketing Cloud Account Engagement landing pages, as well as other metrics such as views,
conversion rate, cost per lead, etc. The engagement dashboard helps marketers measure the
performance of their marketing campaigns and optimize their content strategy. The pipeline
dashboard shows the revenue generated by marketing campaigns, the account-based marketing
dashboard shows the engagement and influence of key accounts, and the multi-touch attribution
dashboard shows the impact of marketing touchpoints on sales outcomes. Reference
B2B Marketing
Analytics Overview
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking
materials.
D
Explanation:
The score is a numerical value that indicates how interested a prospect is in your products or services
based on their activities, such as email opens, clicks, form submissions, etc. The score helps
marketers prioritize leads and identify prospects who are ready to buy. Lenoxsoft is interested in
following up with IT professionals who are actively engaging with their marketing materials, so the
score is the best indicator of their interest level. The grade is a letter value that indicates how well a
prospect matches your ideal customer profile based on their attributes, such as industry, job title,
location, etc. The grade helps marketers segment leads and target prospects who are a good fit for
your business. The profile reflects Lenoxsoft’s ideal customer, but it does not show how engaged the
prospect is. The campaign is the first touch point that brought the prospect to your website, such as a
Google ad, an email, or a social media post. The campaign helps marketers track the source and
effectiveness of their marketing channels, but it does not show how engaged the prospect
is. Reference [Scoring and Grading Overview]
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3
answers
A, D, E
Explanation:
According to the
Marketing Cloud Account Engagement Email Basics
, there are three mandatory
components for an email to be saved in Marketing Cloud Account Engagement: a text version, a
sender, and an unsubscribe link. A text version is required for accessibility and deliverability reasons,
as some email clients or recipients may not support HTML emails. A sender is required to identify the
source of the email and comply with the CAN-SPAM Act. An unsubscribe link is required to allow
recipients to opt out of future emails and comply with the GDPR and other privacy
regulations.
Variable tags, dynamic content, and social posts are optional components that can
enhance the personalization and interactivity of the email, but they are not required for saving the
email draft.
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
C, D
Explanation:
By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records
and lead records. These are the two objects that store information about individual prospects in
Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email
address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can
create new contact or lead records in Salesforce, or update existing ones, depending on the sync
settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity
records, or account records by default, but it can read from them and use their information for
segmentation and reporting purposes. Reference
Marketing Cloud Account Engagement and
Salesforce Sync Behavior
A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement.
Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
A, C
Explanation:
A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement:
landing pages and forms. Landing pages are web pages that capture visitor information and generate
leads. Forms are web forms that collect visitor information and convert them to prospects. Both
landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft.
Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud
Account Engagement. Form handlers are connectors that allow Marketing Cloud Account
Engagement to use external forms on your website. Social posts are messages that can be sent to
your social media accounts from Marketing Cloud Account Engagement. Reference
Customize
Landing Pages with CSS
Customize Forms with CSS
What is one way a sales rep can convert a visitor to a prospect?
C
Explanation:
One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a
prospect. A visitor is an anonymous person who visits your website, while a prospect is a known
person who has an identified email address. A sales rep can use the [Visitor Activity page] in
Marketing Cloud Account Engagement to see the visitors who have interacted with your website,
and manually associate them with a prospect if they have an email address. This will convert the
visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways
to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor’s score, or
walking the visitor through a demo are ways to engage with a prospect, but they do not identify the
visitor’s email address or associate them with a prospect.
LenoxSoft’s Marketing Manager notices that clicks on the email link
www.lenoxsoft.com
aren’t being
counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
A
Explanation:
The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link
should start with http or https to be automatically re-written. Marketing Cloud Account Engagement
automatically re-writes links in emails to track the clicks and measure the engagement of the
recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http
or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does
not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address
and does not re-write it for tracking. The other options are not relevant for link re-writing. The link
does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be
populated with variable tags to be automatically re-written. These are features that can be used to
create dynamic or custom links, but they are not required for link re-writing. Reference [Link Click
Tracking]
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their
prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates
were made?
Choose 3 answers
B, D, E
Explanation:
The prospect’s Audits tab shows the history of changes made to the prospect’s record, such as field
updates, list changes, and assignment dates. These data points can help determine what updates
were made during the database clean-up project and how they affected the prospects. The Lifecycle
Report, the amount of time the prospect spent viewing the website, and the unique clicks are not
data points that can be found in the Audits tab, but they can be found in other reports or tabs in
Marketing Cloud Account Engagement. Reference
Prospect Audits
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
B
Explanation:
A new automation rule does not require any additional action for prospects to begin matching that
automation rule, other than saving the rule. Automation rules are active by default once they are
saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling,
or previewing the rule are not actions that are required for prospects to begin matching the rule, but
they are optional features that can be used to manage or test the rule. Reference
Automation Rules
Overview
Which landing page report metric represents the number of individual prospects who submitted the
landing page at least once?
B
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a
list after the submit, but it should not retroactively apply actions to prospects that have already filled
out the form.
What automation tool would effectively achieve this goal?
C
Explanation:
The automation tool that would effectively achieve the goal of adding prospects to a list after they
submit a form, but not retroactively applying actions to prospects that have already filled out the
form, is a completion action. Completion actions are actions that are triggered when a prospect
completes a specific activity, such as submitting a form, clicking a link, or opening an email.
Completion actions are executed in real time and only affect the prospects who complete the activity
after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for
this goal, as they are either retroactive, recurring, or based on criteria other than a specific
activity. Reference
Completion Actions Overview
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect
is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
C
Explanation:
The scenario in which a prospect would be able to receive the emails in the program is when the
prospect is removed from the suppression list. A suppression list is a list that prevents prospects from
receiving emails from an engagement studio program, even if they are in the recipient list. A
recipient list is a list that defines the prospects who are eligible to receive emails from the program. If
a prospect is in both the recipient list and the suppression list, they will not receive any emails from
the program. Removing the prospect from the suppression list will allow them to receive the emails,
as long as they are still in the recipient list and not opted out. Removing the prospect from the
recipient list, marking the prospect as opted out, or removing the prospect from both the
suppression list and the recipient list will not allow them to receive the emails from the
program. Reference [Engagement Studio Suppression Lists]