microsoft mb-260 practice test

Question 1

Your company is trying to map suppliers to retail stores in a many-to-many cardinality. Many suppliers can supply to one retail store and many retail stores can be supplied by one supplier. As part of the data source, a linking entity is available.

You need to provide guidance on creating many-to-many relationships for suppliers and retail stores.

What should you recommend?

• A. Prior to ingestion into Microsoft Dynamics 365 Customer Insights, create an additional linking field that links the target to the source fields in the data entities.
• B. Create and define a direct many-to-many relationships within the Relationships tab.
• C. Microsoft Dynamics 365 Customer Insights can automatically identify and create many-to-many relationships within the Relationships tab.
• D. Create two many-to-one relationships and select the linking entity in the table which connects both source entity and the target entity.

Question 2

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click `Next` and your data is now ready for unification.
Does this meet the goal?

• A. Yes
• B. No

Question 3

DRAG DROP As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.
The product owner wants you to make sure that data sources are refreshed daily.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Question 4

You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.

After you selected Run on the Merge page, you notice that you still need to rename a merged field.

What is the fastest way to perform the correction?

• A. While the merge is running, separate and recombine the merged field. Rename it and run the merge process again.
• B. Wait for the process to finish. Refresh the page, then rename the field and run the merge process again.
• C. View the details of the running job and cancel the job from the side pane. Rename the field and run the merge process again.
• D. Rename the field while the merge is in Refreshing status. Changes are still recorded during the current process.

Question 5

Your company implemented Microsoft Dynamics 365 Customer Insights as the Customer Data Platform, and you are assigned as an administrator. You monitor the status overview in the Administration section of the important product processes on a daily basis.

When the status does not show Successful, you must recognize the dependencies between refresh processes.

What are two of these dependencies?

NOTE: Each correct selection is worth one point.

• A. The refresh of Insights is dependent on the search refresh being successfully processed.
• B. The match refresh is dependent on all data sources being successfully processed.
• C. The match refresh is dependent on data sources used in the match definition being successfully processed.
• D. The refresh of Insights is dependent on segment refreshes being successfully processed.

Question 6

An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights.

You need to load eCommerce Contacts to Dynamics 365 Customer insights using Power Query.

Which is an appropriate action to take when using Power Query to ingest data?

• A. If a system process uses a Power Query data source, you can simultaneously edit the data source.
• B. You must create a separate Power Query data source for each entity you wish to ingest.
• C. You can add additional entities to the data source using Get Data functionality in the Power Query.
• D. You must use eCommerce contacts value m the name field when creating the data source.

Question 7

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. Non-editable system relationships, created by the system as part of the data unification process
• B. Non-editable system relationships, which are created automatically from ingesting data sources
• C. Editable inherited relationships, created by the system as part of the data unification process
• D. Editable custom relationships, created and configured by users
• E. Non-editable inherited relationships, which are created automatically from ingesting data sources

Question 8

Your organizations IT team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with Microsoft Dynamics 365 Customer Insights. The team has some concerns about the suitability of their data.

You need to provide recommendations for data characteristics that will improve the accuracy of the CLV model.

Which two recommendations should you provide? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

• A. There should be at least two to three transactions per customer ID preferably across multiple dates.
• B. At least 90 percent of all fields required for the model should contain data.
• C. There should be at least 100,000 unique customers to perform the CLV model.
• D. There should preferably be two to three years of transactional data to predict CLV for one year.

Question 9

You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

• A. There should be at least two to three transactions per customer ID, preferably across multiple dates.
• B. There should be at least 100,000 unique customers to perform the CLV model.
• C. There should be preferably two to three years of transactional data to predict CLV for one year.
• D. The CLV model will not run if there is any missing data in the fields.

Question 10

An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights.

You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Power Query.

Which is an appropriate action to take when using Power Query to ingest data?

• A. You can add additional entities to the data source using Get Data functionality in the Power Query.
• B. After you save a Power Query data source, you have to manually trigger the initial refresh process.
• C. You must create a separate Power Query data source for each entity you wish to ingest.
• D. You must use eCommerce contacts value in the name field when creating the data source.