microsoft mb-220 practice test

Microsoft Dynamics 365 for Marketing

Note: Test Case questions are at the end of the exam
Last exam update: May 17 ,2024
Page 1 out of 10. Viewing questions 1-15 out of 144

Question 1 Topic 5, Mixed Questions

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you
need to translate one of your English surveys into French.
Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

  • A. Update the existing survey, and translate the labels to French.
  • B. Clone the survey, and translate all labels to French.
  • C. Set the form to multilingual, add French, and then translate the labels.
  • D. Create a branched survey that asks the language preference. Then, display the appropriate translated section.
Mark Question:
Answer:

C

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey

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Question 2 Topic 5, Mixed Questions

You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web page
to feed data into customer records. The survey manager would like to distribute the survey through email.
You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to Send
and then Embed Survey.
What should you do next to embed your survey?

  • A. Select Pop Up Window and place the generated code in your website.
  • B. Select In-Line and place the generated code in your website.
  • C. Select Button and place the generated code in your website.
  • D. Place the generated code in your website.
Mark Question:
Answer:

B

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/embed-web-page

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Question 3 Topic 5, Mixed Questions

You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent out the link through email for
responses.
You want to understand the outcome from the Satisfaction Metrics report and identify the metrics created by default in
Dynamics.
For the metrics, what are the three charts created by default in Dynamics? Each correct answer presents a complete
solution.

  • A. Respondents – tracked and anonymous
  • B. Sentiment
  • C. Net Promoter Score
  • D. Total Responses
  • E. CSAT
Mark Question:
Answer:

B C E

User Votes:
A
50%
B
50%
C
50%
D
50%
E
50%

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics-report

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Question 4 Topic 5, Mixed Questions

DRAG DROP
You are creating a survey using Dynamics 365 Customer Voice. You need to include multiple question types.
Which survey question type presents the best choice for each scenario/example presented? To answer, drag the appropriate
survey question type to the scenario/example. Each survey question type may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:

Mark Question:
Answer:


Explanation:
Reference: https://www.c2software.com/c2-blog/dynamics-crm-voice-of-the-customer-surveys.aspx

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Question 5 Topic 5, Mixed Questions

You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous respondent?

  • A. Enable the Anonymous responses in the distribution settings.
  • B. Turn on track email in the distribution settings.
  • C. Add the Email variable in the Personalization customization.
  • D. Turn on the toggle for Save value in the Email variable.
Mark Question:
Answer:

D

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/personalize-survey

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Question 6 Topic 5, Mixed Questions

You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Define an objective for your survey so that you can ensure that all questions serve that objective.
  • B. Make your surveys long so that you customers can get a chance to provide as much information as possible.
  • C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
  • D. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
  • E. Try to organize the survey in a way that groups all related questions together in sections.
Mark Question:
Answer:

A C E

User Votes:
A
50%
B
50%
C
50%
D
50%
E
50%

Explanation:
References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

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Question 7 Topic 5, Mixed Questions

DRAG DROP
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the
appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not
at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Mark Question:
Answer:


Explanation:
References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

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Question 8 Topic 5, Mixed Questions

You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on
your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.

  • A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.
  • B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non- anonymous respondent.
  • C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non- anonymous respondent.
  • D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
Mark Question:
Answer:

A B C

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

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Question 9 Topic 5, Mixed Questions

DRAG DROP
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than
once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Mark Question:
Answer:


Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

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Question 10 Topic 5, Mixed Questions

You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey from this past
fiscal year. Approximately 6,500 responses were received.
They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

  • A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in an Excel File.
  • B. Use Advanced Find to query the CDS. Set the Look For to Dynamics 365 Customer Voice survey responses. Export to Excel.
  • C. Use Advanced Find to query the CDS. Set the Look For to Dynamics 365 Customer Voice survey questions responses. Export to Excel.
  • D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in a CSV File.
Mark Question:
Answer:

D

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

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Question 11 Topic 5, Mixed Questions

You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent it out through email for
responses.
You would like to export the responses for further analysis.
Which export file format should be used to complete this task?

  • A. csv
  • B. pdf
  • C. xml
  • D. docx
Mark Question:
Answer:

A

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

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Question 12 Topic 5, Mixed Questions

You are a marketer for Contoso Ltd. You plan to create a survey asking how much people like Contosos products.
You need to ask a series of single answer questions and have a rating scale for the answers, so the respondent can select a
value from the scale to answer each question, Which type of question should you add to your survey?

  • A. Net Promoter Score
  • B. Rating
  • C. Choice
  • D. Likert
Mark Question:
Answer:

D

User Votes:
A
50%
B
50%
C
50%
D
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types

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Question 13 Topic 5, Mixed Questions

DRAG DROP
You have been asked to add the German language to the Customer Satisfaction Survey. The survey is currently only
available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list
of steps to the answer area and arrange them in correct order.
Select and Place:

Mark Question:
Answer:


Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey

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Question 14 Topic 5, Mixed Questions

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a
unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while
others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in
the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an
opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in
the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?

  • A. Yes
  • B. No
Mark Question:
Answer:

B

User Votes:
A
50%
B
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

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Question 15 Topic 5, Mixed Questions

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a
unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while
others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in
the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an
opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in
the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey.
Does this solution meet the goal?

  • A. Yes
  • B. No
Mark Question:
Answer:

A

User Votes:
A
50%
B
50%

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

Discussions
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