Marketo mce practice test

Question 1

A marketing manager recently launched a landing page with the following URL:
go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update
the URL to go.marketo.com/Product-Costs.
How should this update be done?

• A. Edit URL Settings
• B. Enable Personalized URLs
• C. Open URL Builder in Admin
• D. Generate a private preview URL

Answer:

A

Reference:
https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL

Question 2

A demand generation manager wants to run a batch Smart Campaign to update leads that were
either created by form fillout today or who visited the companys pricing page.
Which rule logic should be used when setting up the Smart List?

• A. Use ALL filters
• B. Use ANY filters
• C. Use Advanced filters
• D. Use Basic filters

Answer:

A

Reference:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program-
Fundamentals/ba-p/243293

Question 3

An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

• A. Email performance
• B. Changes to the engagement program cadence
• C. Lead score
• D. Contribution to the engagement score

Answer:

B

Question 4

If you want to view a list of companies of the people who have visited your website during a certain
time period, which report should you create?

• A. Web Page Activity Report
• B. Company Web Activity Report
• C. Landing Page Performance Report
• D. Company Performance Report

Answer:

B

Reference:
https://docs.marketo.com/display/public/DOCS/Company+Web+Activity+Report

Question 5

Given the following message to the sales team:
John Smith filled out form Chicago Tradeshow on October 11, 2013
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

• A. System token
• B. Trigger token
• C. Company token
• D. Email script token
• E. Member token
• F. Lead token

Answer:

B,E,F

Question 6

A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?

• A. Use a Smart Campaign to update non-standard values
• B. Create a new custom field
• C. Assign a default value to all new leads
• D. Create static lists for each country

Answer:

A

Reference:
https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842

Question 7

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253
recipients from different organizations.
What is an incorrect use of tokens in this situation?

• A. Lead token for a Custom Field value
• B. System token for the Unsubscribe Link
• C. My token for a lead’s Company Name
• D. System token for the Web View Link

Answer:

B

Question 8

Which three token types can be used to insert a date into an email? (Choose three.)

• A. Rich Text
• B. Date
• C. Calendar File
• D. Number
• E. Text
• F. Score

Answer:

B,C,D

Reference:
https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

Question 9

A marketer ran a program and did not assign a program status with success. The marketer now wants
to run a program performance report to find the cost per success for the program.
What will occur?

• A. The report will identify the first program status as a success and calculate based on that.
• B. The report will return a null value for cost per success.
• C. The report will identify the last program status as a success and calculate based on that.
• D. The report will return an error for cost per success.

Answer:

B

Reference:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-
Reporting/bc-p/242885

Question 10

What is the purpose of a default value in a token?

• A. To display values like current Date/Time
• B. To show a value if a lead’s referenced field is empty
• C. To refer to the name or description of a program
• D. To create custom variables at the Campaign Folder or Program level

Answer:

C

Reference:
https://docs.marketo.com/display/public/DOCS/Tokens+Overview