marketo mce practice test

Question 1

The marketing department of a technology company believes the use of “Servers” in the subject line
will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

• A. Add A/B Test
• B. Schedule
• C. New Email
• D. Edit Smart List

Question 2

On a People Performance report, how is timeframe restricted?

• A. Date of Activity
• B. Both a and c
• C. Sent Date
• D. Created Date

Question 3

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every
person who fills out the registration form will receive a unique login URL via email. Which three steps
must Kurt complete in order to accomplish this? (Choose three.)

• A. Add a new My Token to the program called {{my.webinar URL}}
• B. Create a smart campaign using the Fills Out Form trigger
• C. Create a smart campaign using the Send Alert flow step
• D. Change the form settings to operational
• E. Create an email that includes the {{member.webinar URL}} token
• F. Change the email settings to operational
• G. Create an email that includes the {{webinar.link URL}} token

Question 4

The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?

• A. -100
• B. {{System.Reset}}
• C. Reset
• D. = 0

Question 5

A marketing and sales organization agrees on a service level agreement for prospects who request
demos through Marketo landing pages. The marketing department is tasked with building a Smart
Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards,
sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?

• A. Send Alert > Wait 30 Minutes > Send Email
• B. Send Email > Wait 30 Minutes > Send Alert
• C. Send Alert > Wait 30 Minutes > Send Alert
• D. Send Email > Wait 30 Minutes > Send Email

Question 6

Where is the setting to enable Progressive Profiling when designing a form found?

• A. Form Settings > Settings
• B. Admin functions
• C. Field Details
• D. Form Settings > Themes

Question 7

Which feature of Marketo requires an approval segmentation prior to it being functional?

• A. Custom Snippets
• B. Dynamic Content
• C. System Tokens
• D. Program Cloning

Question 8

A marketer’s CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to
display full state names in the form picklists.
How should this be done?

• A. Use Mark Input to display the abbreviation while storing the full state
• B. Store the full state in “Stored Value” and the abbreviation in “Display Value” on the form field settings
• C. Store the full state in “Display Value” and the abbreviation in “Stored Value” on the form field settings
• D. Use Mark Input to display the full state value while storing the abbreviation

Question 9

Which two asset types can be used in an engagement program stream? (Choose two.)

• A. Program
• B. Report
• C. Email
• D. Landing page
• E. Social button

Question 10

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set
to ALL:

Which logic will apply for a lead to qualify for this Smart Campaign?

• A. The lead must fill out the selected form, and visit the selected web page, and have an industry of “Marketing”.
• B. The lead must have an industry of “Marketing” and either fill out the selected form or visit the selected web page.
• C. The lead must fill out the selected form, or visit the selected web page, or have an industry of “Marketing”.
• D. The lead must have an industry of “Marketing” or both fill out the selected form and visit the selected web page.

Question 11

By completing a form on the website, a lead is indicating interest in exploring the company products
and solutions and is deemed sales ready.
How can this be communicated to sales?

• A. Use a Trigger Campaign to Send Alert
• B. Use a Trigger Campaign to Send Email
• C. Create a Lead Performance report for sales
• D. Change the Lead Score for the lead

Question 12

HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.

Question 13

What is required if a marketing manager wants to send one email to two segments, but the header
image will be different for each segment?

• A. System tokens
• B. Smart lists
• C. An approved snippet
• D. An approved segmentation

Question 14

Which type of leads will receive a non-operational email?

• A. Marketable leads
• B. Marketing suspended leads
• C. Blacklisted leads
• D. Unsubscribed leads

Question 15

Which form option is needed to use advanced thank you pages?

• A. External URL
• B. Form defined
• C. None
• D. Another available landing page