google google analytics practice test

Google Analytics Individual Qualification (IQ)

Last exam update: Apr 13 ,2025
Page 1 out of 5. Viewing questions 1-15 out of 70

Question 1

To collect how many times users downloaded a product catalog, what would you set up?

  • A. Event Tracking
  • B. Custom Report
  • C. Calculated Metrics
  • D. Custom Dimension
Mark Question:
Answer:

A

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Question 2

Sharing a Custom Report will share the data in that report.

  • A. False
  • B. True
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Answer:

A

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Question 3

Custom Dimensions can be used as which of the following?

  • A. Primary dimensions in Custom Reports
  • B. Secondary dimensions in Standard reports
  • C. All of the above
  • D. Secondary dimensions in Custom Reports
Mark Question:
Answer:

C

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Question 4

Which campaigns require you to add manual tags to destination URLs for tracking?

  • A. AdWords and email campaigns
  • B. Email campaigns
  • C. AdWords campaigns
  • D. None of the above
Mark Question:
Answer:

B

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Question 5

Which report shows a visual representation of user interactions on your website?

  • A. Landing Pages report
  • B. Behavior Flow report
  • C. Content Drilldown report
  • D. Treemaps report
Mark Question:
Answer:

B

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Question 6

Once you have deleted a view, you have a limited number of days to restore that view.

  • A. False
  • B. True
Mark Question:
Answer:

B

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Question 7

Which type of Custom Report shows a static sortable table with rows of data?

  • A. Pivot Table
  • B. Map Overlay
  • C. Flat Table
  • D. Explorer
Mark Question:
Answer:

C

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Question 8

If you wanted to track what search terms customers used to find products on your website, what would you set up?

  • A. Search filters
  • B. Enhanced Ecommerce
  • C. Data Import
  • D. Site Search
Mark Question:
Answer:

D

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Question 9

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  • A. Source, Medium, Campaign, and Ad Content
  • B. Campaign and Medium
  • C. Campaign and Ad Content
  • D. Source and Medium
Mark Question:
Answer:

D

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Question 10

What would you set up to collect how many comments users posted to a webpage on your site?

  • A. Custom Channel Groupings
  • B. Custom Metric
  • C. Calculated Metric
  • D. Custom Dimension
Mark Question:
Answer:

B

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Question 11

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics
will count this session as a bounce.

  • A. True
  • B. False
Mark Question:
Answer:

A

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Question 12

Which of these are required for Multi-Channel Funnels?

  • A. In-page Analytics
  • B. Advertising Features
  • C. Custom Dimensions
  • D. Goals or Ecommerce
Mark Question:
Answer:

D

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Question 13

Which reports show websites that send traffic to your pages?

  • A. Demographics
  • B. All Traffic
  • C. Behavior
  • D. Geo
Mark Question:
Answer:

B

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Question 14

Which of these is NOT a benefit of using segments in your data analysis?

  • A. You can analyze users by single or multi-session conditions
  • B. You can isolate and analyze specific conversion paths using conversion segments
  • C. You can compare behavior metrics for groups of users like Converters vs non Converters
  • D. You can permanently modify the data in your view
Mark Question:
Answer:

D

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Question 15

Metrics cannot be paired with dimensions of the same scope.

  • A. True
  • B. False
Mark Question:
Answer:

B

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