google adwords-fundamentals practice test

Google AdWords Fundamentals


Question 1

Which of these metrics is especially important to clients who are running a branding campaign?

  • A. Average cost-per-click (avg. CPC)
  • B. Impressions
  • C. Clickthrough rate (CTR)
  • D. Phone call conversions
Answer:

B

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Question 2

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • A. Cost-per-acquisition (CPA)
  • B. Cost-per-click (CPC)
  • C. Cost-per-thousand viewable impressions (vCPM)
  • D. Cost-per-view (CPV)
Answer:

A

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Question 3

Why would an advertiser use sitelinks?

  • A. To give customers quick access to multiple pages of an advertiser’s website
  • B. To showcase customer reviews with high-quality survey data
  • C. To show a link that sends people to the app store or starts downloading an app
  • D. To let customers click a button to call the business
Answer:

A

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Question 4

Which is a best practice for optimizing a display ad campaign?

  • A. Create multiple display ads with different colors and font
  • B. Create new display ads that clash with the publisher's site for emphasis
  • C. Stick with the same template and let it run for at least three months
  • D. Blend the call to action into the rest of the image
Answer:

A

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Question 5

A primary benefit of location targeting is that advertisers can:

  • A. Choose to only target websites based in a specific region or territory.
  • B. Choose to target a specific Google domain.
  • C. Target any combination of countries, territories, and regions.
  • D. Target specific users who have already visited their site.
Answer:

A

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Question 6

A keyword with a very low click through rate (CTR) will usually receive:

  • A. Impressions only on the Google Search Network.
  • B. A low average cost-per-click (CPC) on Google search.
  • C. More impressions on the Google Display Network.
  • D. A low Quality Score on the Google Search Network.
Answer:

B

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Question 7

Your ad can show on the Search Network when someone searches for terms that are similar to your:

  • A. website
  • B. placements
  • C. keywords
  • D. ad text
Answer:

C

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Question 8

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason
this occurs is because:

  • A. One of the keywords in the campaign is the name of that country.
  • B. The language preferences of the user assume a location.
  • C. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
  • D. The search query included the name of the city.
Answer:

C

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Question 9

On which devices are mobile ads eligible to appear?

  • A. Standard mobile phones that use mobile (WAP) browsers
  • B. Electronic readers with Internet connections
  • C. Desktop and laptop computers
  • D. iPhones and similar mobile devices that use full (HTML) browsers
Answer:

A

Explanation:
Reference:

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Question 10

What’s a benefit of having multiple ads in an ad group?

  • A. Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group.
  • B. AdWords will automatically match each ad to the keywords it’s most relevant to.
  • C. When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.
  • D. Ads are only eligible to show ad extensions if there’s more than one ad in that ad group.
Answer:

C

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