google adwords-fundamentals practice test

Question 1

Which of these metrics is especially important to clients who are running a branding campaign?

• A. Average cost-per-click (avg. CPC)
• B. Impressions
• C. Clickthrough rate (CTR)
• D. Phone call conversions

Answer:

B

Question 2

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

• A. Cost-per-acquisition (CPA)
• B. Cost-per-click (CPC)
• C. Cost-per-thousand viewable impressions (vCPM)
• D. Cost-per-view (CPV)

Answer:

A

Question 3

Why would an advertiser use sitelinks?

• A. To give customers quick access to multiple pages of an advertiser’s website
• B. To showcase customer reviews with high-quality survey data
• C. To show a link that sends people to the app store or starts downloading an app
• D. To let customers click a button to call the business

Answer:

A

Question 4

Which is a best practice for optimizing a display ad campaign?

• A. Create multiple display ads with different colors and font
• B. Create new display ads that clash with the publisher's site for emphasis
• C. Stick with the same template and let it run for at least three months
• D. Blend the call to action into the rest of the image

Answer:

A

Question 5

A primary benefit of location targeting is that advertisers can:

• A. Choose to only target websites based in a specific region or territory.
• B. Choose to target a specific Google domain.
• C. Target any combination of countries, territories, and regions.
• D. Target specific users who have already visited their site.

Answer:

A

Question 6

A keyword with a very low click through rate (CTR) will usually receive:

• A. Impressions only on the Google Search Network.
• B. A low average cost-per-click (CPC) on Google search.
• C. More impressions on the Google Display Network.
• D. A low Quality Score on the Google Search Network.

Answer:

B

Question 7

Your ad can show on the Search Network when someone searches for terms that are similar to your:

• A. website
• B. placements
• C. keywords
• D. ad text

Answer:

C

Question 8

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason
this occurs is because:

• A. One of the keywords in the campaign is the name of that country.
• B. The language preferences of the user assume a location.
• C. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
• D. The search query included the name of the city.

Answer:

C

Question 9

On which devices are mobile ads eligible to appear?

• A. Standard mobile phones that use mobile (WAP) browsers
• B. Electronic readers with Internet connections
• C. Desktop and laptop computers
• D. iPhones and similar mobile devices that use full (HTML) browsers

Answer:

A

Explanation:
Reference:

Question 10

What’s a benefit of having multiple ads in an ad group?

• A. Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group.
• B. AdWords will automatically match each ad to the keywords it’s most relevant to.
• C. When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.
• D. Ads are only eligible to show ad extensions if there’s more than one ad in that ad group.

Answer:

C