DMI pddm practice test

Professional Diploma in Digital Marketing Exam


Question 1

Your CEO has asked youtoset out some concrete business objectives for the upcoming social media
marketing campaign. Choose TWO such objectives from the list below:
A. Leads
B. Revenue
C. Click-Through-Rate
D. Social mentions
E. Reputation

Answer:

A,B
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Question 2

DRAG DROP
You want to adopt an appropriate communication style and tone. Match the style of communication
with the target group below:


Answer:

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Question 3

You have been attempting to build an audience persona and have taken into account factors such as:
age, gender, social background. What is the general term used to describe this? Choose one of the
following:

  • A. Demographics
  • B. Infographics
  • C. Pictographics
  • D. Profile Graphics
Answer:

A

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Question 4

Recently there has been significant mentions about one of your products on Twitter. Which tool will
help you measure and manage this? Choose one of the following:
Exhibit:

  • A. Twitalyzer
  • B. Google Media Planner 121/123 Questions & Answers PDF P-
  • C. TweetPic
  • D. Google AdWords Keyword Planner
Answer:

A

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Question 5

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose
one of the following:

  • A. Google Analytics
  • B. Google Alerts
  • C. Google AdWords Keyword Planner
  • D. Google Webmaster Tools
Answer:

A

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Question 6

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown
below:
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  • A. Situation Analysis
  • B. Brand
  • C. Research
  • D. Standards
  • E. Information Gathering
Answer:

A,E

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Question 7

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in
the online world you need to be ________ and ________" Choose one of the following to fill in the
blanks and complete the sentence:

  • A. Open and transparent
  • B. Strategic and calculating
  • C. Radical and original
  • D. Transparent and apologetic
Answer:

A

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Question 8

Which digital marketing tactic develops engagement with the target audience across a range of
different networks, forums and devices? Choose the appropriate digital marketing tactic from the
Digital Marketing Institute Framework using the numbered options given.
Exhibit:
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  • A. 1
  • B. 2
  • C. 4
  • D. 3
Answer:

A

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Question 9

It has been said that effective digital marketing is concerned with market reality, and not just market
research because every user action online is ________ . Fill in the blank to complete the sentence by
choosing one of the following:
Exhibit:
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  • A. Traceable
  • B. Verifiable
  • C. Explicable
  • D. Auditable
Answer:

A

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Question 10

Digital marketing channels often __________ consumers from schedules and constraints associated
with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of
the following:
Exhibit:

  • A. Liberate
  • B. Constrain
  • C. Separate
  • D. Exclude
Answer:

A

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