You will be hiring someone to localize your e-commerce site in order to reach a specific audience.
Which of the following is most essential for the person you hire to effectively complete the job?
A- The ability to communicate clearly with the team that created the site
B- An understanding of the scripting language and database type used on the site
C- An understanding of the language and culture of the audience you want to reach
D- An understanding of the importance of the just-in-time (JIT) process to the company
C
You are transitioning from a traditional “brick-and-mortar storefront that accepts credit cards to a
new e-commerce storefront. Which payment method would be most appropriate during the
transition?
A- Cash on delivery (c.o.d.)
B- Open Buying on the Internet (OBI)
C- Credit card with offline processing
D- Advance payment using check or money order
C
Which technology provides channel security (privacy and authentication) through encryption, and
reliability through a message integrity check (secure hash functions)?
A- SET
B- SSL
C- HTTP
D- S-HTTP
B
Marty included a banner ad for her online MP3 player store on a music download Web site. She
found that 72 percent of users who visited the site via banner ad clickthrough became customers.
Which of the following is the term for this percentage?
A- Exposure rate
B- Purchase rate
C- Conversion rate
D- Clickthrough rate
C
You are running a site that provides e-learning services to several Fortune 100 companies. This
site is available at the following location: www.appliedlearningservices.com. A new customer
wants to access the same server at a new name: www.als1.com. Which type of DNS entry should
be created?
A- A
B- MX
C- AAAA
D- CNAME
D
Which of the following is the most effective option for detecting a site attack by someone who
wants to modify your customer database?
A- Implementing a firewall
B- Using antivirus software
C- Using an intrusion detection system
D- Limiting the open ports on the system
C
What is the name of the electronic funds transfer (EFT) system governed by the United States
and designed to provide the clearing of electronic payments between banks?
A- The National Clearing House (NCH) network
B- The Automated Clearing House (ACH) network
C- The Receiving Depository Financial Institution (RDFI)
E- The Originating Depository Financial Institution (ODFI)
B
Nain is a front-desk receptionist at a large corporation. After a recent payday for the employees,
Nain received a phone call from someone claiming to be an employee who was out-of-state on an
assignment. This person asked Nain whether his check had been deposited, and to verify that the
check was written to a specific account name and bank routing number. This occurrence may be
a type of attack known as a:
A- phishing attack.
B- pharming attack.
C- denial-of-service attack.
D- social-engineering attack.
D
The details of an e-commerce site order can be kept in memory, stored on the visitor’s computer
or stored on the Web server. This ability to remember the details of an order is known as:
A- profiling an order.
B- tracking an order.
C- persisting an order.
D- filling the shopping cart.
C
The main purpose of monitoring e-commerce Web server resources and performance (including
bandwidth, uptime, downtime and network usage) is to ensure:
A- site availability.
B- visitor satisfaction.
C- cost-effectiveness.
D- increased profitability.
A
A retail business that advertises and markets using traditional print materials has decided to
expand its marketing reach and increase revenue by developing an online catalog. Which of the
following is the primary objective?
A- Personalizing the site
B- Creating an effective selling tool
C- Creating a visually attractive catalog
D- Converting the existing print catalog into HTML
B
Which of the following describes a root certificate authority (CA)?
A- A CA that cannot be brought offline
B- A CA that has an unlimited validity period
C- A CA that uses LDAP to transmit its credentials to other CAs
D- A CA that signs its own certificate and certifies itself as legitimate
D
Which of the following is often used in place of photo identification and a signature whenever a
credit card is used in an e-commerce transaction?
A- Billing address verification
B- The purchaser’s public key
C- Cookies deposited by the site’s shopping cart
D- Information verified by a Public Key Infrastructure (PKI) company
A
The certificate authority (CA) cryptographically signs a certificate file with its private key. Anyone
can verity the certificate signature with the public key. This is known as:
A- hash encryption.
B- binary-key encryption.
C- symmetric-key encryption.
D- asymmetric-key encryption.
D
What is the name for a tax on goods that are shipped internationally?
A- Tariff
B- Sales tax
C- Tax barrier
D- Value-added tax (VAT)
A