Partners must understand one another's purpose and goal. What does Cisco consider its purpose?
B
Explanation:
Cisco’s purpose is centered around creating a more inclusive future for all. This is reflected in their
commitment to leveraging technology to address societal challenges, close the digital divide, and
promote equality and social justice. Cisco actively works towards a sustainable and regenerative
planet, emphasizing the importance of diversity, equity, and inclusion within and beyond the
company. Their purpose goes beyond profit maximization or market dominance; it is about using
their resources and influence to make a positive impact on society and the environment. Reference
:= Cisco’s Purpose
Where does Cisco offer executive-level experiences for customers and partners to align and gain
partner mindshare at the C-level?
B
Explanation:
Cisco offers executive-level experiences for customers and partners at the Cisco Customer
Experience Centers (CXC). These centers are designed to align and gain partner mindshare at the C-
level by providing immersive experiences that promise executive insights, enriching content, and
invaluable networking opportunities12. The CXCs serve as a platform for Cisco to showcase its
commitment topartner success and customer satisfaction, as highlighted during events like the Cisco
Partner Summit1.Reference :=
https://blogs.cisco.com/partner/owning-exceptional-customer-experiences-together-with-our-
partners-partner-summit-2022-recap
Which selling concept represents an account manager selling a security solution that integrates with
the customer's current Cisco networking solution?
A
Explanation:
Cross-selling refers to the practice of selling additional products or services to an existing customer.
In the context of Cisco Small and Medium Business Engineer, when an account manager sells a
security solution that integrates with the customer’s current Cisco networking solution, it is
considered cross-selling. This is because the security solution is complementary to the products the
customer already uses, thereby providing an integrated and enhanced experience. Cross-selling is a
strategic approach to provide customers with additional value, often leading to increased customer
satisfaction and loyalty123. Reference :=
Which percentage of consumers consider a company's purpose when making a purchase decision?
D
Explanation:
A study conducted by Razorfish in conjunction with VICE Media found that 82% of consumers make
purchase decisions with a brand’s purpose in mind. This indicates that a significant majority of
consumers consider a company’s purpose when deciding whether to buy their products or services.
The study highlights the importance of brand values and authenticity in influencing consumer
behavior, with a particular emphasis on the impact of purpose-driven purchasing among younger
generations like Gen Z.
Reference: = The Razorfish study titled “The Truths, Myths and Nuances Behind Purpose,” which
discusses changing consumer attitudes toward brand purpose and its role in purchase decisions1.
On which three aspects is Cisco applying focus to change its sales approach? (Choose three.)
A,B,E
Explanation:
Cisco is focusing on long-term value, solutions, and relationships to change its sales approach. This
shift is driven by the need to move away from a product-centric view to a more customer-centric
approach, emphasizing the long-term benefits and solutions that meet specific customer needs.
Building and maintaining strong relationships with customers is also a key aspect of this new
approach, as it allows for a deeper understanding of customer challenges and the development of
trust. This strategy aligns with the broader industry trend towards service and solution-oriented sales
models.Reference :=
https://www.businessinsider.com/cisco-is-changing-a-key-role-on-its-sales-team-2021-10
How is Cisco transforming the modern workplace?
B
Explanation:
Cisco is transforming the modern workplace by providing a suite of networking, security, cloud, and
collaboration solutions that support businesses in adapting to new work environments. These
solutions are aimed at creating Trusted Workplaces that enable a Safe Return to Office and support a
Secure Remote Workforce. This includes technologies that automate and secure network
connectivity, providesocial density and proximity insights for employee health and safety, and enable
collaboration through tools like Webex, which leverage AI, sensors, and alerts to facilitate work from
anywhere12.
Reference := Cisco Shapes the Future of Work, Cisco Powers Hybrid Work
Which fact is driving technology to be more important now than ever?
C
Explanation:
Technology has become integral to business operations, especially for small and medium businesses
(SMBs), because it enables better outcomes and experiences. This is driven by the need for SMBs to
remain competitive and agile in a rapidly changing market. Technology provides the tools for
improved efficiency, productivity, and customer engagement. It also allows SMBs to adapt quickly to
market changes and customer needs, which is crucial for driving business growth and
success12.Reference :=
https://blogs.cisco.com/smb/5-reasons-cisco-solutions-are-perfect-for-small-and-medium-
businesses
How is Cisco leveling the playing field between virtual and in-person workers?
B
Explanation:
Cisco is leveling the playing field between virtual and in-person workers by providing an inclusive
collaboration suite. This suite includes technologies and tools that support work from anywhere,
which is essential for a hybrid workforce. The suite enables employees to participate fully, regardless
of their location, language preference, personality type, or familiarity with technology. By focusing
on inclusivity and connectedness, Cisco ensures that all employees, whether remote or in-person,
have equal opportunities to engage and contribute to their teams1. Reference := Cisco Global Hybrid
Work Study 2022
Which device connects remote SMB workers with power collaboration solutions and award-winning
devices?
A
Explanation:
Cisco’s WebEx is a suite of collaboration solutions designed to connect remote workers with
powerful tools and award-winning devices. It provides high-quality video experiences that make
users feel like they’re face to face, whether they are in conference rooms, at their desks, or on the
go. This aligns with Cisco’s emphasis on fostering effective SMB teamwork from anywhere, ensuring
teams can meet and work faster, smarter, and more effectively1.
Which outcome do Cisco products deliver for SMB Customers?
C
Explanation:
Cisco’s solutions for small and medium-sized businesses (SMBs) are designed to empower the IT
infrastructure of these organizations. By enabling IT, Cisco products provide reliable, fast connections
to networks and resources, which keeps employees productive and customers satisfied. Their
offerings include switches, routers, wireless access points, and networking management tools that
form the backbone of a robust IT environment. Additionally, Cisco’s security solutions, like firewalls
and VPNs, ensure that SMBs can protect their data and assets effectively. This focus on enabling IT
aligns with Cisco’s broader strategy to provide flexible cloud solutions and secure, intelligent
workspaces for SMBs.
Reference := Cisco Small and Medium Business Technology Solutions - Cisco, 700-750 SMBE - Cisco, 5
Reasons Cisco Solutions Are Perfect for Small and Medium Businesses, Cisco’s Small and Medium
Business Technology Solutions, Small Business Networking Solutions - Cisco
Which Cisco solution enables a hybrid experience and offers a VPN solution?
A
Explanation:
Cisco's on-premises solutions, including their integrated services routers and security appliances,
support the implementation of Virtual Private Networks (VPNs), which are crucial for creating a
secure and encrypted connection over a less secure network, such as the internet. This becomes
especially important for businesses adopting hybrid work models, where employees split their time
between working on-site and remotely. The VPN solution allows remote workers to safely access the
company's internal network, ensuring that sensitive data remains protected, even when accessed
from outside the office. This hybrid experience is enabled by on-premises VPN solutions, as they
provide the necessary infrastructure to support secure remote access.
Reference: Cisco Small Business Solutions
How are solutions tailored to meet unique SMB requirements for growth?
C
Explanation:
Cisco tailors solutions to meet unique SMB requirements for growth by offering flexibility in payment
plans and discounts for bundled products. This approach allows SMBs to invest in technology that
scales with their growth, ensuring they can capitalize on new revenue opportunities without the
burden of a significant upfront cost. Cisco’s solutions are designed to be flexible, scalable, and
simple, supporting key business initiatives and innovations. Additionally, Cisco and its partners work
closely with SMBs to understand their unique needs and select the right solutions and services,
further personalizing the experience and offering. Reference := Cisco SMB Solutions, Cisco IT
Decisions for SMBs, Cisco SMB Class Solutions
Which Cisco product is a solution offered for SMB experiences?
D
Explanation:
Cisco Meraki is a comprehensive solution designed for SMBs that offers simple, secure, and scalable
networking. It is a cloud-managed IT solution that provides wireless, switching, security, and devices
that can be centrally managed from the web. This allows SMBs to streamline their operations and
manage their network with ease, without needing extensive IT expertise12.Reference :=
https://www.cisco.com/c/en/us/solutions/small-business.html
Which key feature does Meraki offer for managing hybrid workforces?
B
Explanation:
Meraki offers a key feature for managing hybrid workforces by providing APIs that allow developers
to save time through the platform’s implementation. This feature is crucial for hybrid work
environments where seamless integration and automation are necessary. The APIs enable rapid
development and deployment of custom solutions that can enhance productivity and ensure
consistent access to networks and data, regardless of the employee’s location. This aligns with the
need for a flexible and adaptable network infrastructure that supports a distributed workforce, which
is a hallmark of the hybrid work model12. Reference :=
•Hybrid Workforce | The New Hybrid Workplace | Cisco Meraki1.
•Hybrid Workforce, United Experience - Cisco Meraki2. =========================
What must a hybrid SMB technology solution have?
A
Explanation:
A hybrid SMB technology solution must prioritize security, especially in a landscape where remote
work is prevalent. Zero trust identity-based access is a security model that requires all users, whether
inside or outside the organization’s network, to be authenticated, authorized, and continuously
validated for security configuration and posture before being granted or keeping access to
applications and data. This approach aligns with the modern needs of SMBs to provide secure access
to their resources in a hybrid environment, where users are accessing systems both on-premises and
remotely. It ensures that only authenticated and authorized users and devices can access
applications and data, thereby reducing the attack surface and providing a more secure IT
environment.
Reference: = Insights from the Spiceworks article on the importance of hybrid cloud for SMBs1, and
Cisco’s discussion on hybrid workforce solutions for SMBs, which emphasizes the need for secure
access in a hybrid work environment2.