Adobe ad0-e213 practice test

Answer:

A

Explanation:
Create a tag property
In this lesson, you will create your first tag property.
A property is basically a container that you fill with extensions, rules, data elements, and
libraries as you deploy tags to your site.
Prerequisites
In order to complete the next few lessons, you must have permission to Develop, Approve,
Publish, Manage Extensions, and Manage Environments in tags. If you are unable to
complete any of these steps because the user interface options are not available to you, reach
out to your Experience Cloud Administrator to request access. For more information on tag
user permissions, see
the documentation
.
NOTE
Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a
suite of data collection technologies. Several terminology changes have rolled out in the
interface which you should be aware of while using this content:
Platform Launch (Client Side) is now
tags
Platform Launch Server Side is now
event forwarding
Edge configurations are now
datastreams
Learning Objectives
At the end of this lesson, you will be able to:
Log into the Data Collection user interface
Create a new tag property
Configure a tag property
Go to the Data Collection interface
To get to Data Collection
Log into the
Adobe Experience Cloud

Click the
icon to open the app switcher
Launch/Data
Collection
Select
from
the
menu

You should now see the
screen (if no properties have ever been created in
Tags Properties
the account, this screen might be empty):

Create a Property
A property is basically a container that you fill with extensions, rules, data elements, and
libraries as you deploy tags to your site. A property can be any grouping of one or more
domains and subdomains. You can manage and track these assets similarly. For example,
suppose that you have multiple websites based on one template, and you want to track the
same assets on all of them. You can apply one property to multiple domains. For more
information on creating properties, see
“Companies and Properties”
in the product
documentation.
To Create a Property
Click the
New Property
button:

Name your property (e.g.
or
)
Luma Tutorial
Luma Tutorial - Daniel
As the domain, enter
since this is the domain where the Luma demo
enablementadobe.com
site is hosted. Although the “Domain” field is required, the tag property will work on any
domain where it’s implemented. The main purpose of this field is to pre-populate menu
options in the Rule builder.
Expand the
Advanced Options
section and check the box to
Run rule components in
sequence
Click the
Save
button

Your new property should display on the Properties page. Note that if you check the box next
Configure
Delete
to the property name, options to
or
the property appear above the property
list. Click on the name of your property (e.g.
) to open the
screen.
Luma Tutorial
Overview

Next “Add the Embed Code” >

Answer:

B

Explanation:
Rules in Adobe Experience Cloud enable developers to control the what, when, where and how of all
the analytics tags on the website. Rules allow you to easily create and manage analytics tags using
point-and-click interfaces. Rules also allow you to create conditions so that certain tags will only fire
when certain criteria are met, giving you more control over the data that is collected. Rules are a
powerful tool for developers, allowing them to customize the analytics tags for a website quickly and
accurately.

Answer:

C

Explanation:
CORS is a web security method that allows for limited cross-domain communication and is supported
by Experience Cloud ID. It enables web applications to access resources located on a different
domain than the one from which the request originated. This is important for ensuring that web
applications are secure and that data is not leaked to malicious actors. CORS is implemented by
setting certain headers on the server, allowing the web application to access resources from different
domains. Additionally, CORS can also be used to authenticate users, allowing for secure access to
resources.

Answer:

B

Explanation:
Launch by Adobe is a tag management system that allows users to manage marketing and
analytics tags on their website from a single location. Launch provides a user-friendly
interface that allows users to create rules to specify when and where tags should be fired, and
to manage the data that is passed to these tags.
In addition to managing tags, Launch can be used to take certain actions on web pages, such
as modifying page content or user interfaces, sending data to third-party tools, or triggering
events in response to user behavior.
Launch can also be used to manage the lifecycle of tags, including versioning, testing, and
deployment. By using Launch, users can improve the efficiency and accuracy of their tag
management, reducing the risk of errors and improving the speed of their website.
Creating a copy of source pages and classifying content within a website are not primary
functions of Launch, although it may be possible to use Launch to accomplish these tasks in
certain contexts.

Answer:

A

Explanation:
Access or store personally identifiable information (PII) like your email address. ID Service cookies
are used to set and store a unique ID for your site visitors (the MID). This unique ID is used to track
user activity on the website and to allow the ID service to collect and share data with other
Experience Cloud solutions. However, ID Service cookies do not access or store any personally
identifiable information (PII) like your email address.

Answer:

B

Explanation:
The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai.
Akamai is one of the largest and most reliable networks for the delivery of content, including for
analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured
accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without
any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious
actors.

Answer:

A

Explanation:
Authors can use nested launches to avoid repetitive work in various places of their websites. A
nested launch is a launch that is created inside of another launch, and can be used to share common
settings between multiple launches. For example, if an author needs to use the same set of rules in
multiple places of their website, they can create a single launch with those rules, and then nest it
inside of other launches that need to use those rules. This is an efficient way of avoiding having to
repeat the same work in multiple places.

Answer:

C

Explanation:
In Adobe Analytics, the
object is used to pass data to the Analytics server. The
digitalData
object is a JavaScript object that contains a number of properties and methods
digitalData
that can be used to populate data for Analytics tracking.
In this case, the developer needs to track page views on the retail website and populate the
page name for each web page. The
property can be used to
digitalData.page.pageName
accomplish this. The
object is used to pass data about the current web
digitalData.page
page to Analytics, and the
property is used to specify the name of the current web
pageName
page.
For example, the following code can be used to set the
digitalData.page.pageName
property to the name of the current web page:
digitalData.page.pageName = "Home Page";
This will set the
property of the
object to "Home Page", which
pageName
digitalData.page
will be sent to the Analytics server along with other data about the current web page.

Answer:

A

Explanation:
Within Adobe Analytics, it typically takes around 5 minutes for data to be processed and ready for
reporting. This is due to the fact that data must be collected, processed, and stored before it can be
made available for reporting. This process can take a few minutes depending on the amount of data
being processed. However, Adobe has various optimizations in place to reduce the time it takes for
data to be processed and ready for reporting.

Answer:

B

Explanation:
The data object that can be used to count the number of times a specific page is seen by online users
is page views. The page view metric is used to track and measure the number of times a page has
been viewed by visitors. This metric is useful for understanding how often users visit a particular
page and can be used to track engagement on a website or application.
In Adobe Analytics, a Page View is defined as an instance of a page being loaded in a browser. When
a user loads a web page, Adobe Analytics counts it as a page view. Page Views are used to measure
the popularity of a page on a website and the amount of traffic it receives.

Answer:

C

Answer:

B

Explanation:
The data object to use to track product names in the shopping cart on a retail website is
DigitalData.cartproduct.productName. This data object contains an array of objects that represent all
the products that are currently in the shopping cart. These objects contain information such as the
product name, product ID, quantity, and more.

Answer:

A

Explanation:
The first step for data to get from the developer's page into the reports in Adobe Analytics is for the
analytics code to be served via the data layer and Adobe Launch. This allows the page to collect and
send data to the Adobe servers, which then processes the data and saves it into the designated
report suite. This data is then used to generate reports that are available to view in the Adobe
Analytics interface.

Answer:

C

Explanation:
In a tags workflow, the first step is to create data elements and rules. Data elements are used to
capture user information that can be used for analysis and reporting, while rules define when the
data elements should be triggered. After the data elements and rules have been defined, the next
step is to publish the appropriate libraries, which will deploy the tags to the website. Finally,
different levels of user permissions can be set to control who can access and make changes to the
data elements and rules.

Answer:

B

Explanation:
In Adobe Analytics, the Page report provides a view into the performance of individual pages on a
website. Page names are generated automatically from the URL of the page and are used to provide
a hierarchical view of the website's structure. The other values, such as page title and URL, are also
captured and are available in the Page report, but they are not used to generate the page names.